Articles tagged with email-strategy

There is a quiet but significant shift happening in the world of digital marketing, and if you have not already started paying close attention to it, now is absolutely the time to do so. The way busin...

If you have been involved in email marketing for any length of time, you will have heard the term email segmentation thrown around quite a lot.

There are very few things in email marketing that deliver as much value for as little effort as a well-constructed welcome email sequence, and yet it remains one of the most overlooked tools.