Search engine optimisation is one of the most valuable long-term investments any business can make in its online presence. Whether you're a small business owner trying to compete in a crowded local market or an ecommerce brand looking to drive more organic traffic, getting your SEO right can make a real difference to your visibility, your website traffic and ultimately your revenue. Our SEO articles cover everything from the fundamentals of keyword rankings and content strategy to more technical topics like page speed, schema markup and Google Search Console, giving you the knowledge and confidence to improve your search performance.
108 articles in this category
If you have spent any time inside Google Search Console, there is a reasonable chance you have come across the coverage report and noticed a status that reads "Discovered, currently not indexed." For...
If you have spent any time working inside Google Search Console, you will know that the platform has a remarkable ability to surface issues you did not even know existed on your website. One of the st...
If you have ever logged into Google Search Console and spotted the coverage issue labelled \"Duplicate without user-selected canonical\", you would be forgiven for staring at the scree...
Alt text is one of those things that sits quietly in the background of every well-built website, rarely celebrated and yet absolutely essential to getting things right online. Whether...
If you have ever wondered why some websites seem to effortlessly rank well on Google whilst others, despite having great content, struggle to gain any real traction, the answer often lies in something...
If you have ever searched for a well-known brand on Google and noticed that their listing takes up a significant portion of the results page, with multiple links sitting beneath the ma...
There are times when a page appearing in Google's search results can cause real problems for a website owner, a business, or even an individual. Whether it is outdated content, sensiti...
If you have been spending time in Google Search Console and noticed the status "Crawled - currently not indexed" appearing against some of your pages, you are probably wondering what it actually means...
If you have ever logged into Google Search Console and been greeted by a notification telling you that your site has a manual action against it, you will know that sinking feeling all too well. A Goog...
If you have spent any meaningful amount of time trying to improve your website's visibility in search engines, you will have come across the phrase thin content at some point. It is one of those terms...
Programmatic SEO is one of those terms that gets thrown around a lot in digital marketing circles, and depending on who you ask, you will get very different opinions on whether it is a strategy worth...
If you have spent any time working in SEO or reading about how search engines work, you have almost certainly come across the term PageRank. It is one of those concepts that has been around since the...
Search is changing, and it is changing faster than most businesses have had time to prepare for. For years, the discipline of Search Engine Optimisation has been the cornerstone of any serious digital...
If you have ever typed a question into Google and hit enter, you have already interacted with a SERP, whether you knew it or not. Understanding what a SERP is and how search results pages actually wor...
If you have spent any time managing a website, you will have almost certainly come across a 404 error at some point. Whether it appeared in your Google Search Console report, was flagged by a colleagu...
There are few things more frustrating in digital marketing than putting genuine effort into a website, only to find it sitting somewhere in the depths of Google where nobody is ever go...
Local SEO is one of those areas of digital marketing where the gap between what people think matters and what actually moves the needle can be enormous. Businesses pour time and money into tactics tha...
There are very few things in the world of digital marketing that are genuinely free and yet powerful enough to make a real difference to your online visibility. For small businesses operating on tight...
When it comes to SEO, the debate between free and paid tools never really goes away. Free tools have their place, and anyone who has spent time in digital marketing will know that Google Search Consol...
There are very few shifts in the world of search engine optimisation that have genuinely changed the way websites need to be built and maintained, but mobile first indexing is absolutely one of them....
If you have spent any time looking into SEO or building a website, you have almost certainly come across the term nofollow link. It gets mentioned frequently in discussions about link...
Moving your website to a new domain is one of those tasks that, on the surface, sounds relatively straightforward. You pick a new address, move your content across, and you are done. In reality, howev...
When it comes to SEO, one of the most common questions I get asked by business owners and marketing teams alike is how often they should actually be publishing new content. It sounds like it should ha...
One of the most common questions business owners ask when they start thinking seriously about their online presence is whether they actually need to hire an SEO agency, or whether they can roll up the...
If you have spent any time doing keyword research, you will have come across a metric called keyword difficulty. It sits alongside search volume in most SEO tools, and yet a surprising number of peopl...
The search landscape is changing faster than most marketers are prepared for. Tools like ChatGPT, Perplexity, and Google's AI Overviews are sending traffic to websites every single day, and yet the ma...
One of the most overlooked opportunities in SEO is sitting right underneath your nose. The keywords you already rank for, particularly those hovering between positions four and twenty,...
One of the most common questions that comes up when working with clients on their SEO strategy is how many keywords a single page should target. It sounds like a straightforward question, but the hone...
If you have spent any time at all in the world of SEO, you will have come across meta keywords at some point. For those who are newer to the discipline, meta keywords are a snippet of HTML code that o...
Location pages are one of those things that many businesses treat as an afterthought. They create a template, swap out the town name, publish it, and then wonder why it is not ranking. The reality is...