Pay per click advertising is one of the fastest ways to get your business in front of people who are actively searching for what you offer, but without the right strategy, it can also be one of the quickest ways to burn through a budget. Our PPC articles are designed to help you get more from your Google Ads campaigns, whether you're just starting out or looking to sharpen up an existing account. From understanding Quality Score and Performance Max to auditing your campaigns and lowering your cost per acquisition, you'll find practical, no-nonsense advice to help you run smarter, more profitable PPC campaigns.
119 articles in this category
You have set up your Google Ads campaign, your budget is running, impressions are climbing, and yet the clicks simply are not coming. It is one of the most frustrating situations an advertiser can fin...
If you have ever logged into your Google Ads account and noticed a small label next to your campaign that reads "Limited by budget", you are certainly not alone. It is one of the most commonly seen no...
If you have ever set up a Google Ads account and found yourself staring at the billing section wondering exactly when money is going to leave your account and why, you are certainly not alone. Underst...
When you are running Google Ads campaigns and you are ready to move beyond manual bidding, two of the most commonly used automated bid strategies will inevitably come up in the conversation: Maximise...
If you have ever sat in front of your Google Ads dashboard wondering why your conversion data looks completely wrong, or worse, shows nothing at all, you are not alone. Conversion tracking issues are...
If you have been running Google Ads for any length of time, you will likely have received a notification asking you to complete the Google Ads Advertiser Verification programme. For many advertisers,...
If you are running Google Ads campaigns and you are not yet linking them to Google Analytics 4, then there is a very good chance you are making decisions based on incomplete data. The...
If you have ever found yourself managing more than one Google Ads account, whether for your own business portfolio or on behalf of clients, you have probably encountered a point where the constant log...
If you have logged into your Google Ads account and noticed that your campaign has spent more than your daily budget, you would be forgiven for thinking something has gone wrong. It ca...
Having your Google Ads account suspended is one of the most frustrating experiences any business owner or digital marketer can face. One moment your campaigns are running, leads are coming in, and you...
If you have spent any meaningful amount of time inside a Google Ads account, you have almost certainly come across the optimisation score. It sits there in your recommendations tab, usually somewhere...
Programmatic advertising has become one of those terms that gets thrown around constantly in digital marketing conversations, yet a surprising number of businesses and even some marketers still find t...
If you run an online store and you are not yet using Google Merchant Centre, then it is worth taking a serious look at what you might be leaving on the table. For e-commerce businesses of all sizes, f...
If you have ever tried to contact Google Ads support, you will know that the experience can feel a little like navigating a maze with no map. Google is a trillion-dollar company with a vast self-serve...
When you are setting up a new Google Ads account, one of the first things worth looking into is whether you qualify for a promotional credit. Google regularly offers new advertisers an incentive to ge...
Google Ads has evolved significantly over the past few years, and one of the most impactful changes has been the expansion and renaming of what were once called ad extensions, now officially known as...
Google Ads is one of the most powerful paid advertising platforms available to businesses of all sizes, but it is also one of the easiest places to haemorrhage budget without realising it. Whether you...
We take a deep dive look into how one search term can vary so much in terms of top and low page CPC across the counties of England.
Google Ads has never been a platform that stands still, and if you have been running paid search campaigns for any length of time, you will know that change is simply part of the game.
One of the most common questions that comes up when businesses and marketers start exploring paid search is whether they actually need a website to run Google Ads. It is a fair question, and the answe...
If you are running Google Ads campaigns and you are not tracking conversions properly, you are essentially flying blind. You might be spending a significant budget every single month, generating click...
If you have spent any time managing Google Ads campaigns, you have probably come across the term Google Ads Scripts and wondered whether they are something worth exploring, or whether they are firmly...
If you have been running Google Ads for any length of time, you will know that one of the hardest parts of the whole process is not writing the ads themselves, or even setting up the campaigns. The ha...
If you run a B2B business and you have been exploring paid advertising options, the question of whether LinkedIn Ads are worth the investment has almost certainly crossed your mind. It is a fair quest...
Bidding on competitor keywords is one of those strategies that sits in the grey area of paid search advertising.
If you are running paid search campaigns or trying to build an organic content strategy, understanding keyword demand is absolutely fundamental to getting results. Google Keyword Planner is one of tho...
If you are running Google Ads with the goal of generating leads, one of the first questions that tends to come up is what you should actually be paying for each one. It sounds like a straightforward q...
Pay-per-click advertising is one of those topics that gets thrown around constantly in digital marketing conversations, yet a surprising number of business owners and marketers still have a fairly loo...
It is one of the most common questions that comes up when speaking with small business owners who are looking to grow their online presence: are Google Ads worth it for a small business, or is it simp...
If you have been running Google Ads campaigns over the last couple of years, the chances are you have noticed your cost-per-click figures creeping upwards. In some industries, the increases have been...