Pay per click advertising is one of the fastest ways to get your business in front of people who are actively searching for what you offer, but without the right strategy, it can also be one of the quickest ways to burn through a budget. Our PPC articles are designed to help you get more from your Google Ads campaigns, whether you're just starting out or looking to sharpen up an existing account. From understanding Quality Score and Performance Max to auditing your campaigns and lowering your cost per acquisition, you'll find practical, no-nonsense advice to help you run smarter, more profitable PPC campaigns.
48 articles in this category
When it comes to running Google Ads, most advertisers spend the majority of their time focused on keywords, bidding strategies and landing pages. All of that matters enormously, of cou...
Most businesses that run paid advertising campaigns will at some point find themselves staring at their analytics data and wondering why so many visitors arrive, browse, and then simply disappear with...
Google Ads is one of those platforms that can look deceptively straightforward from the outside, but the moment you start digging into the mechanics, you realise very quickly that not...
Seasonal peaks represent some of the most valuable and competitive periods in the Google Ads calendar. Whether you are an e-commerce retailer gearing up for Black Friday, a travel brand preparing for...
If you have ever made a significant change to a Google Ads campaign and watched your performance nosedive shortly afterwards, you will know exactly how frustrating it can be to untangle what went wron...
If you are running Google Ads campaigns and you have not yet considered the very real threat of click fraud, then you could be losing a significant portion of your advertising budget to something enti...
If you have spent any time managing Google Ads campaigns, you will have come across Smart Bidding and likely wondered whether it is the right approach for your account. Smart Bidding is one of those t...
For many small business owners, the question of whether YouTube ads are worth the investment is one that comes up repeatedly, and it is a fair one to ask. With budgets that are tighter than those of l...
Google Ads has never stood still, and over the past couple of years, one of the most significant additions to the platform has been Demand Gen campaigns. For many advertisers, the question is not just...
If you have spent any time inside a Google Ads account, you will have noticed the Recommendations tab sitting there, often with a bold notification badge telling you that your optimisation score could...
If you have ever run a Google Ads campaign and wondered why your competitor's ad appears above yours even when you are spending more money, the answer almost always comes back to Ad Rank. Understandin...
If you have spent any meaningful time inside a Google Ads account over the last few years, you will have noticed that Responsive Search Ads (RSAs) are now the dominant ad format for search campaigns....
If you have ever found yourself staring at a Google Ads dashboard wondering whether your campaigns are actually performing as well as they could be, impression share is one of those metrics that can v...
If you sell products online and you are not running Google Shopping campaigns, the chances are you are leaving a significant amount of revenue on the table. Google Shopping, powered by Google Ads, all...
When most businesses think about paid search advertising, Google Ads is the first and often only platform that comes to mind. That is entirely understandable given that Google holds the majority of gl...
Getting your Google Ads account structure right from the beginning is one of the most important decisions you will make when running paid search campaigns. It is not the most glamorous...
If you are running Google Ads and you are not regularly reviewing your Search Terms Report, you are almost certainly paying for clicks that have nothing to do with your business.
If you are running Google Ads campaigns and not paying close attention to your match types, there is a very strong chance that your budget is being wasted on searches that have absolutely nothing to d...
If you have ever run a Google Ads campaign across different industries, you will have noticed that the cost per click can vary quite dramatically from one sector to the next.
If you have been running Google Ads for any length of time, you will know that reaching the right people at the right moment is everything.
When it comes to Google Ads and pay per click advertising, one of the most powerful yet frequently underutilised features available to marketers is audience targeting.
If you are running Google Ads and watching your budget disappear faster than you would like, there is a strong chance that ad scheduling is either not set up properly or not being used at all.
If you have ever run a Google Ads campaign and watched your budget disappear faster than expected, only to discover that your ads were showing up for completely irrelevant searches.
Running a Google Ads campaign without knowing when to pause it is a bit like leaving the lights on in every room of your house and then wondering why the electricity bill is so high.
When it comes to pay per click advertising, the advert copy you write is arguably the most important element of the entire campaign.
If you have ever explored the world of Google Ads or pay per click advertising, you have almost certainly come across the terms search ads and display ads.
When businesses first launch a Google Ads campaign, the temptation to go straight for Target ROAS bidding is completely understandable.
One of the most important decisions you will make when setting up a Google Ads campaign is choosing the right conversion targeting option.
When it comes to running Google Ads, most business owners and marketers spend a significant amount of time focused on the campaigns themselves.
When businesses first consider running Google Ads campaigns, one of the most frequent questions that surfaces is about budget. How much should you invest? What's the minimum spend that makes sense? Th...