Pay per click advertising is one of the fastest ways to get your business in front of people who are actively searching for what you offer, but without the right strategy, it can also be one of the quickest ways to burn through a budget. Our PPC articles are designed to help you get more from your Google Ads campaigns, whether you're just starting out or looking to sharpen up an existing account. From understanding Quality Score and Performance Max to auditing your campaigns and lowering your cost per acquisition, you'll find practical, no-nonsense advice to help you run smarter, more profitable PPC campaigns.
102 articles in this category
We take a deep dive look into how one search term can vary so much in terms of top and low page CPC across the counties of England.
Google Ads has never been a platform that stands still, and if you have been running paid search campaigns for any length of time, you will know that change is simply part of the game.
One of the most common questions that comes up when businesses and marketers start exploring paid search is whether they actually need a website to run Google Ads. It is a fair question, and the answe...
If you are running Google Ads campaigns and you are not tracking conversions properly, you are essentially flying blind. You might be spending a significant budget every single month, generating click...
If you have spent any time managing Google Ads campaigns, you have probably come across the term Google Ads Scripts and wondered whether they are something worth exploring, or whether they are firmly...
If you have been running Google Ads for any length of time, you will know that one of the hardest parts of the whole process is not writing the ads themselves, or even setting up the campaigns. The ha...
If you run a B2B business and you have been exploring paid advertising options, the question of whether LinkedIn Ads are worth the investment has almost certainly crossed your mind. It is a fair quest...
Bidding on competitor keywords is one of those strategies that sits in the grey area of paid search advertising.
If you are running paid search campaigns or trying to build an organic content strategy, understanding keyword demand is absolutely fundamental to getting results. Google Keyword Planner is one of tho...
If you are running Google Ads with the goal of generating leads, one of the first questions that tends to come up is what you should actually be paying for each one. It sounds like a straightforward q...
Pay-per-click advertising is one of those topics that gets thrown around constantly in digital marketing conversations, yet a surprising number of business owners and marketers still have a fairly loo...
It is one of the most common questions that comes up when speaking with small business owners who are looking to grow their online presence: are Google Ads worth it for a small business, or is it simp...
If you have been running Google Ads campaigns over the last couple of years, the chances are you have noticed your cost-per-click figures creeping upwards. In some industries, the increases have been...
Return on Ad Spend, or ROAS, is one of those metrics that every business running Google Ads will encounter, and yet it is also one of the most misunderstood benchmarks in the world of paid search. Ask...
There are few things more frustrating in paid search than building out a campaign, writing your ad copy, and then logging back in to find that your ads have been disapproved.
When businesses start thinking seriously about paid advertising, the conversation almost always comes back to the same two platforms: Google Ads and Facebook Ads. Both are genuinely powerful, both can...
If you sell products online, particularly through Amazon, then understanding how Amazon PPC works is not just a nice-to-have piece of knowledge, it is a fundamental part of running a p...
If you are running Google Shopping campaigns and you have not yet looked seriously at a shopping feed optimisation platform, then it is worth taking a step back and asking yourself whe...
If you are running a pay-per-click campaign and finding that people are seeing your ads but not clicking on them, you are not alone.
When you are running a small business in the UK, every pound of your marketing budget needs to work as hard as possible. Pay-per-click advertising has become one of the most powerful ways to get in fr...
Pay-per-click advertising is one of those subjects that gets talked about constantly in digital marketing circles, yet many businesses still do not fully understand what role PPC in digital marketing...
If you are running paid search campaigns, you are sitting on a wealth of data that most businesses either ignore completely or fail to translate into anything meaningful beyond the ads themselves. The...
One of the most debated questions in digital marketing circles is whether running Google Ads pay-per-click campaigns has any direct or indirect influence on your organic search rankings. It is a quest...
Pay-per-click advertising is one of those topics that tends to divide opinion fairly sharply. Some business owners swear by it, treating it as the backbone of their entire digital marketing strategy....
If you have ever wondered whether paid advertising is worth the investment, you are not alone. Business owners across every sector ask the same question, and the honest answer is that PPC marketing, w...
Finding the right PPC agency for your ecommerce business is one of those decisions that can genuinely make or break your paid advertising efforts.
Pay-per-click advertising has never been more competitive, and the pressure on marketing teams to do more with less budget, less time, and fewer resources is very real. That is exactly why automation...
If you are running paid search campaigns in the UK, one of the first questions you will ask yourself is how much each click is going to cost you. It is a perfectly reasonable question, and the honest...
Choosing a PPC agency is one of the most important decisions you can make for your business's digital marketing strategy. Get it right, and you have a partner that drives qualified traffic, generates...
If you have logged into your Google Ads account recently and noticed that your cost per click has crept up, or in some cases jumped quite sharply, you are certainly not alone. It is one of the most co...