Email marketing has been around longer than almost any other digital channel, and it remains one of the most cost-effective ways to reach your audience, nurture leads and drive repeat business. When it's done well, it consistently delivers a strong return on investment. Our email marketing articles explore the strategies, tools and best practices that can help you build a quality mailing list, improve your open and click-through rates, and create campaigns that actually convert. Whether you're just getting started or looking to take your email marketing to the next level, you'll find plenty of useful guidance here.
77 articles in this category
If you have ever launched a new domain and immediately started blasting out hundreds of emails per day, only to find that your carefully crafted messages are landing in spam folders or not being deliv...
If you have ever signed up to a newsletter, made an online purchase, or received a booking confirmation, the chances are you have seen it. Sitting quietly in the sender field, that familiar and slight...
Artificial intelligence has made its way into virtually every corner of digital marketing, and email marketing is no exception.
Your email signature is one of the most underutilised marketing assets in your entire digital toolkit. Every single day, professionals send dozens of emails, and with every one of those emails goes a...
It is a question that comes up more often than you might think, and it is completely understandable why. You have a list of contacts, a message you want to send, and a Gmail or Outlook account sitting...
Email marketing remains one of the most cost-effective channels available to businesses of all sizes, but it only works when your messages actually land in the inbox. If you have ever sent a campaign...
Choosing the right email marketing platform for a small business is one of those decisions that feels straightforward on the surface, but quickly becomes more complicated when you start comparing feat...
Switching email platforms is one of those decisions that can feel straightforward on paper but quickly becomes complicated the moment you start digging into the detail. Whether you are moving from Mai...
Building an email list is one of the most valuable things you can do for your online presence, and yet so many website owners either overlook it entirely or set it up incorrectly and wonder why nobody...
Email marketing remains one of the most cost-effective digital channels available to small businesses today, yet for many owners, the question of what it actually costs to get started and to run it pr...
If you send marketing emails, newsletters, or any kind of bulk communications to customers or subscribers, there is a very good chance that changes introduced by Gmail and Yahoo Mail are directly rele...
Choosing the right email marketing platform is one of those decisions that can genuinely shape how well your business communicates with its audience, and ultimately, how much revenue your campaigns ge...
When you are starting out with email marketing, or even when you are reviewing your current setup, one of the first decisions you will face is whether to stick with a free platform or invest in a paid...
Email marketing has evolved considerably over the years, and with it, the expectations of both inbox providers and the people receiving your messages. One of the more recent developments that has gain...
If you have spent any real time building out your email marketing strategy, the idea of adding another channel into the mix can feel like an unnecessary complication. You have your lists, your automat...
Every email you send is a small opportunity, and most people are quietly wasting it. Whether you are sending a follow-up to a new contact, replying to a supplier, or simply answering a routine enquiry...
Choosing the right email marketing platform is one of those decisions that feels straightforward on the surface, yet becomes considerably more complicated the moment you start digging into the detail....
If you have been sending email campaigns for any length of time, you will have noticed that not every email you send actually makes it to the inbox. Some come back with what is known as a bounce, and...
If you have been involved in email marketing for any length of time, you will know that open rates have long been considered one of the most important metrics in any campaign. They tell you whether yo...
If you have ever found yourself clicking the unsubscribe link at the bottom of an email, the chances are it was not because you disliked the brand entirely. It was probably because they were sending y...
If you have ever signed up to a newsletter, downloaded a free guide, or requested a quote from a business online, the chances are you have experienced an email nurture sequence without even realising...
If you have spent any time in the world of email marketing, you have almost certainly come across the term drip campaign. It gets thrown around a lot, and yet many businesses either do not fully under...
If you have spent any time working in email marketing, you have almost certainly heard someone mention spam trigger words. The idea is straightforward enough: certain words and phrases in your subject...
Email marketing remains one of the most powerful and cost-effective channels available to businesses of all sizes. But knowing whether your campaigns are actually performing well is a question that tr...
Cold email is one of those things that sounds straightforward until you actually try it. You write what feels like a perfectly reasonable message, hit send, and then nothing happens. No reply, no ackn...
Emojis in email subject lines sit in a strange middle ground. Used well, they can make your message stand out in a crowded inbox, add a touch of personality, and even give open rates a...
Email marketing remains one of the most powerful channels available to businesses of all sizes, and yet so many campaigns still rely on a one-size-fits-all approach that treats every subscriber exactl...
There are very few marketing tactics that create the kind of urgency and immediate revenue that a well-executed flash sale can generate. When it comes to email marketing, a flash sale...
There is a widely held belief in email marketing that personalisation begins and ends with dropping someone's first name into the subject line. It has become so commonplace that most subscribers barel...
Email marketing remains one of the most cost-effective digital marketing channels available to businesses of all sizes, but knowing how to measure the ROI of your email marketing is where many markete...