Email marketing has been around longer than almost any other digital channel, and it remains one of the most cost-effective ways to reach your audience, nurture leads and drive repeat business. When it's done well, it consistently delivers a strong return on investment. Our email marketing articles explore the strategies, tools and best practices that can help you build a quality mailing list, improve your open and click-through rates, and create campaigns that actually convert. Whether you're just getting started or looking to take your email marketing to the next level, you'll find plenty of useful guidance here.
93 articles in this category
Sending a mass email sounds straightforward enough until you realise that every recipient can see every other email address in the list. For businesses, marketers, and even community organisers, that...
Email marketing remains one of the most powerful tools in any digital marketer's arsenal, but there is one obstacle that quietly undermines campaigns every single day: the Gmail Promotions tab. If you...
Raising your prices is one of the most uncomfortable conversations any business has to have with its customers. Whether you are a freelancer, a SaaS provider, a retailer, or a service-based business,...
Email marketing remains one of the most cost-effective channels available to businesses of any size, but the way we measure its success has evolved considerably. For years, open rate was treated as th...
Asking customers for a review can feel awkward, and many businesses simply avoid it altogether, hoping that happy customers will voluntarily leave feedback on their own. Some do, of course, but the re...
If you are sending marketing emails to customers or prospects in the United Kingdom, there is a piece of legislation you absolutely need to understand, and that is the Privacy and Electronic Communica...
There are very few things more frustrating in professional communication than sending a carefully crafted email and hearing absolutely nothing back. Whether you are chasing a potential client, followi...
Email marketing remains one of the most effective channels available to businesses of all sizes, but even the most carefully crafted campaign will not reach everyone the first time around. Whether it...
Video content has become one of the most powerful tools in any digital marketer's arsenal, and the demand for richer, more engaging email campaigns has never been stronger. If you have...
Email marketing remains one of the most powerful channels available to businesses of all sizes, but its effectiveness depends entirely on your messages actually reaching the people you are sending the...
Email marketing is one of those channels that has been written off more times than most people can count, and yet it continues to sit at the heart of some of the most effective digital marketing strat...
If you have ever launched an email campaign and watched your open rates collapse, or noticed that your carefully crafted messages are disappearing into spam folders rather than inboxes, there is a ver...
Mailchimp has long been the default choice for businesses dipping their toes into email marketing. It is well-known, widely recommended, and relatively straightforward to get started with. But for UK...
Email newsletters remain one of the most powerful and cost-effective marketing tools available to businesses of any size. At a time when social media algorithms can limit your organic reach overnight...
Email remains one of the most powerful and cost-effective communication tools available to businesses of any size. Whether you are running a small independent operation or managing a growing brand, ha...
Email marketing remains one of the most powerful and cost-effective channels available to digital marketers, and yet so many campaigns fall flat before they even get started. The reason is almost alwa...
If you have ever launched a new domain and immediately started blasting out hundreds of emails per day, only to find that your carefully crafted messages are landing in spam folders or not being deliv...
If you have ever signed up to a newsletter, made an online purchase, or received a booking confirmation, the chances are you have seen it. Sitting quietly in the sender field, that familiar and slight...
Artificial intelligence has made its way into virtually every corner of digital marketing, and email marketing is no exception.
Your email signature is one of the most underutilised marketing assets in your entire digital toolkit. Every single day, professionals send dozens of emails, and with every one of those emails goes a...
It is a question that comes up more often than you might think, and it is completely understandable why. You have a list of contacts, a message you want to send, and a Gmail or Outlook account sitting...
Email marketing remains one of the most cost-effective channels available to businesses of all sizes, but it only works when your messages actually land in the inbox. If you have ever sent a campaign...
Choosing the right email marketing platform for a small business is one of those decisions that feels straightforward on the surface, but quickly becomes more complicated when you start comparing feat...
Switching email platforms is one of those decisions that can feel straightforward on paper but quickly becomes complicated the moment you start digging into the detail. Whether you are moving from Mai...
Building an email list is one of the most valuable things you can do for your online presence, and yet so many website owners either overlook it entirely or set it up incorrectly and wonder why nobody...
Email marketing remains one of the most cost-effective digital channels available to small businesses today, yet for many owners, the question of what it actually costs to get started and to run it pr...
If you send marketing emails, newsletters, or any kind of bulk communications to customers or subscribers, there is a very good chance that changes introduced by Gmail and Yahoo Mail are directly rele...
Choosing the right email marketing platform is one of those decisions that can genuinely shape how well your business communicates with its audience, and ultimately, how much revenue your campaigns ge...
When you are starting out with email marketing, or even when you are reviewing your current setup, one of the first decisions you will face is whether to stick with a free platform or invest in a paid...
Email marketing has evolved considerably over the years, and with it, the expectations of both inbox providers and the people receiving your messages. One of the more recent developments that has gain...