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We take a deep dive look into how one search term can vary so much in terms of top and low page CPC across the counties of England.
If you have ever managed a business page on Facebook or Instagram, the chances are you have seen that little blue "Boost Post" button sitting beneath one of your posts, practically begging to be click...
It is one of those questions that sits quietly in the back of your mind every time you scroll past an old platform you barely remember signing up for. Should you delete a social media account you no l...
One of the most common questions small business owners ask when they start exploring paid social media is how much they actually need to spend to see real results. It is a genuinely important question...
WhatsApp has quietly evolved from a simple messaging app into one of the most powerful direct communication tools available to businesses today. With over two billion active users globally, and a grow...
If you have ever found yourself staring at a blank Instagram post at 9pm wondering what on earth to write, or watching your competitors seemingly thrive on social media whilst your own pages gather di...
There are very few shifts in the world of search engine optimisation that have genuinely changed the way websites need to be built and maintained, but mobile first indexing is absolutely one of them....
If you have spent any time looking into SEO or building a website, you have almost certainly come across the term nofollow link. It gets mentioned frequently in discussions about link...
Moving your website to a new domain is one of those tasks that, on the surface, sounds relatively straightforward. You pick a new address, move your content across, and you are done. In reality, howev...
When it comes to SEO, one of the most common questions I get asked by business owners and marketing teams alike is how often they should actually be publishing new content. It sounds like it should ha...
One of the most common questions business owners ask when they start thinking seriously about their online presence is whether they actually need to hire an SEO agency, or whether they can roll up the...
Google Ads has never been a platform that stands still, and if you have been running paid search campaigns for any length of time, you will know that change is simply part of the game.
One of the most common questions that comes up when businesses and marketers start exploring paid search is whether they actually need a website to run Google Ads. It is a fair question, and the answe...
If you are running Google Ads campaigns and you are not tracking conversions properly, you are essentially flying blind. You might be spending a significant budget every single month, generating click...
If you have spent any time managing Google Ads campaigns, you have probably come across the term Google Ads Scripts and wondered whether they are something worth exploring, or whether they are firmly...
If you have been running Google Ads for any length of time, you will know that one of the hardest parts of the whole process is not writing the ads themselves, or even setting up the campaigns. The ha...
If you run a B2B business and you have been exploring paid advertising options, the question of whether LinkedIn Ads are worth the investment has almost certainly crossed your mind. It is a fair quest...
If you have ever launched a new domain and immediately started blasting out hundreds of emails per day, only to find that your carefully crafted messages are landing in spam folders or not being deliv...
If you have ever signed up to a newsletter, made an online purchase, or received a booking confirmation, the chances are you have seen it. Sitting quietly in the sender field, that familiar and slight...
Artificial intelligence has made its way into virtually every corner of digital marketing, and email marketing is no exception.
Your email signature is one of the most underutilised marketing assets in your entire digital toolkit. Every single day, professionals send dozens of emails, and with every one of those emails goes a...
It is a question that comes up more often than you might think, and it is completely understandable why. You have a list of contacts, a message you want to send, and a Gmail or Outlook account sitting...
Marketing automation is one of those terms that gets thrown around constantly in digital marketing circles, and yet for many small business owners, it remains something of a mystery. Is it just for la...
When businesses first start thinking seriously about their online presence, one of the most common points of confusion that comes up is the difference between a landing page and a homepage. They both...
One of the most important decisions a growing business faces when it comes to marketing is whether to build an internal team or hand the reins to an external agency. Both paths have genuine merit, and...
Choosing the right website hosting provider is one of those decisions that many business owners rush through, only to find themselves dealing with the consequences months or even years down the line....
One of the most common questions that comes up when businesses are building or refreshing their website is whether or not they actually need a blog. It feels like a lot of effort for something that is...
WordPress powers somewhere in the region of 40% of the entire internet, and yet the number of WordPress websites sitting in complete obscurity, buried beneath page after page of search results, is gen...
If you have spent any time working on your website's visibility in search engines, you will have come across the term schema markup or structured data at some point. For many website owners and even s...
On page SEO is one of those disciplines that sits right at the heart of everything you do when trying to grow your visibility in search engines. It is not a new concept, and yet it remains one of the...