FEATURED
We take a deep dive look into how one search term can vary so much in terms of top and low page CPC across the counties of England.
Whether you're a small business owner trying to get more from Google, a marketing professional looking to sharpen your skills, or someone just starting out in the world of online marketing, you've come to the right place. Digital Marketing Explained is a free resource packed with practical guides, tips, and strategies covering every corner of digital marketing, from SEO and PPC to email marketing, social media, and beyond.
We break down complex topics into straightforward, actionable advice that you can actually put to use, without the jargon and without the fluff. Every article is written from real-world experience, so whether you're trying to improve your organic search rankings, get more from your Google Ads budget, or build a social media presence that actually drives results, you'll find something here to help.
If you have ever managed a business page on Facebook or Instagram, the chances are you have seen that little blue "Boost Post" button sitting beneath one of your posts, practically begging to be click...
It is one of those questions that sits quietly in the back of your mind every time you scroll past an old platform you barely remember signing up for. Should you delete a social media account you no l...
One of the most common questions small business owners ask when they start exploring paid social media is how much they actually need to spend to see real results. It is a genuinely important question...
There are very few shifts in the world of search engine optimisation that have genuinely changed the way websites need to be built and maintained, but mobile first indexing is absolutely one of them....
If you have spent any time looking into SEO or building a website, you have almost certainly come across the term nofollow link. It gets mentioned frequently in discussions about link...
Moving your website to a new domain is one of those tasks that, on the surface, sounds relatively straightforward. You pick a new address, move your content across, and you are done. In reality, howev...
We take a deep dive look into how one search term can vary so much in terms of top and low page CPC across the counties of England.
Google Ads has never been a platform that stands still, and if you have been running paid search campaigns for any length of time, you will know that change is simply part of the game.
One of the most common questions that comes up when businesses and marketers start exploring paid search is whether they actually need a website to run Google Ads. It is a fair question, and the answe...
If you have ever launched a new domain and immediately started blasting out hundreds of emails per day, only to find that your carefully crafted messages are landing in spam folders or not being deliv...
If you have ever signed up to a newsletter, made an online purchase, or received a booking confirmation, the chances are you have seen it. Sitting quietly in the sender field, that familiar and slight...
Artificial intelligence has made its way into virtually every corner of digital marketing, and email marketing is no exception.
Marketing automation is one of those terms that gets thrown around constantly in digital marketing circles, and yet for many small business owners, it remains something of a mystery. Is it just for la...
When businesses first start thinking seriously about their online presence, one of the most common points of confusion that comes up is the difference between a landing page and a homepage. They both...
One of the most important decisions a growing business faces when it comes to marketing is whether to build an internal team or hand the reins to an external agency. Both paths have genuine merit, and...
If you have ever managed a business page on Facebook or Instagram, the chances are you have seen that little blue "Boost Post" button sitting beneath one of your posts, practically begging to be click...
It is one of those questions that sits quietly in the back of your mind every time you scroll past an old platform you barely remember signing up for. Should you delete a social media account you no l...
One of the most common questions small business owners ask when they start exploring paid social media is how much they actually need to spend to see real results. It is a genuinely important question...
WordPress powers somewhere in the region of 40% of the entire internet, and yet the number of WordPress websites sitting in complete obscurity, buried beneath page after page of search results, is gen...
If you have spent any time working on your website's visibility in search engines, you will have come across the term schema markup or structured data at some point. For many website owners and even s...
On page SEO is one of those disciplines that sits right at the heart of everything you do when trying to grow your visibility in search engines. It is not a new concept, and yet it remains one of the...
Get the latest digital marketing insights and strategies delivered to your inbox weekly.