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Running a Google Ads campaign without knowing when to pause it is a bit like leaving the lights on in every room of your house and then wondering why the electricity bill is so high.
Google Ads campaigns have the potential to transform your business, but they're not a case of simply throwing money at Google and watching the conversions roll in.
Pay per click advertising has become one of the most powerful tools in any online marketing arsenal, but without proper measurement, you could be throwing money into a black hole.