Cookie Policy

This page explains the cookies and similar technologies used on Digital Marketing Explained, what each is for, and how to change what you allow. It sits alongside our privacy policy.

What cookies are

A cookie is a small file a website asks your browser to store. It lets a site remember something between page views — a preference, a login, or that a particular browser has been seen before. Related technologies such as local storage do much the same job, and we treat them the same way here.

Our approach

Nothing optional runs until you say so. When you first arrive, no analytics or advertising scripts are loaded at all — they are not merely blocked from setting cookies, they are not on the page. They load only if you accept them, and you can accept one and refuse the other.

Strictly necessary

These make the site work and cannot be switched off. They are not used to track you or to build a profile.

• Your cookie choice — stored in your browser's local storage, not in a cookie, so that we do not have to write a cookie in order to record that you refused cookies. It stays until you clear your browser data.
• Hosting and security — Vercel, who serve the site, may set cookies to route requests and to tell real visitors from automated traffic. See Vercel's cookie documentation.
• Administrator sign-in — a session cookie for the people who publish articles. It is never set for ordinary visitors.

Analytics — optional

If you accept analytics, we load Google Analytics 4 (property G-4MZJJCCKSZ). It tells us which articles get read and how people arrive, so we know what to write next. We do not use it to identify individuals.

Google explains its own use of this data at policies.google.com/technologies/partner-sites.

Advertising — optional

Advertising is what pays for the site. If you accept advertising cookies, we load Google AdSense, which uses cookies to choose which ads to show, to limit how often you see the same one, and to measure whether an ad worked.

These are set by Google on its own domains rather than by us, and the exact set changes over time, so we do not list them individually here. Google keeps a current list in its advertising cookies reference.

Refusing advertising cookies does not remove ads. It means the ads you see are chosen without a profile of you, so they will be less relevant. You can also control personalisation directly through Google's My Ad Center.

Changing your mind

You can change or withdraw your choice whenever you like, and it takes effect immediately.

Change your cookie settings

The same link sits in the footer of every page. Withdrawing consent stops the relevant scripts from loading again; cookies already set by Google are removed by clearing your browser data, or through the Google links above.

Browser controls

Your browser can also block or delete cookies for every site you visit. The settings live under Privacy in Chrome, Firefox, Safari and Edge. Blocking everything will break features on many sites, though not this one.

Changes to this policy

If we add or remove a cookie we will update this page and the date at the top. Adding anything in a new category would mean asking you again.

Contact

Questions about cookies: contact@digitalmarketingexplained.co.uk.