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In the world of digital marketing and online business, first impressions aren't just made at your homepage, they are also made at every landing page where potential customers arrive.
In the world of website analytics, we've all become accustomed to drowning in numbers. Page views, bounce rates, conversion funnels, heat maps - the list goes on.
When it comes to understanding your online presence and making informed decisions about your digital strategy, there are very few things more important than properly tracking website.
Too many people still rely on the tracking of keywords to rate their campaign, which as we go onto discuss, is not the best way of judging the success and effectiveness of your campaign.