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Selling online is no longer easy (or as it easy as it was), as with more and more competition now fighting for the first page of results on Google, you have to make sure you stand out from the rest when it comes to getting online sales.
There are very few things in business that can destroy your revenue faster than a website that stops converting visitors into customers. Whilst you might be focusing on driving more traffic through SE...
For years, the digital marketing world treated conversion rate optimisation (CRO) and search engine optimisation (SEO) as separate disciplines. SEO focused on driving traffic, CRO focused on convertin...