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If you have ever logged into your Google Ads account and been greeted by a score out of 100 sitting prominently on your dashboard, you will know the feeling. There is something instinctively compellin...
If you have been running Google Ads for any length of time, you will know that not all conversions are created equal. A lead from a high-value postcode is worth more than one from a region where your...
Smart bidding in Google Ads is an incredibly powerful tool, but it comes with one significant vulnerability: it learns from historical data, and sometimes that data tells the wrong story. If your conv...
Dynamic Search Ads (DSA) are one of those campaign types in Google Ads that often divide opinion amongst paid search practitioners. Some advertisers swear by them, others dismiss them as a shortcut th...
If you have ever logged into your Google Ads account, set up a campaign with care and attention, and then searched for your own advert only to find nothing there, you will know how frustrating that ex...
If you have spent any time working with Google Ads or managing paid search campaigns, you will have come across the term value based bidding at some point. It is one of those phrases that gets thrown...
When it comes to Google Ads bidding strategies, most advertisers gravitate towards the usual suspects: Target CPA, Target ROAS, or Maximise Conversions. These are solid, conversion-focused strategies...
If you manage Google Ads campaigns at any kind of scale, there will come a point where working directly inside the browser-based interface starts to feel like a genuine bottleneck. Whether you are ove...
If you have been running paid advertising campaigns for any length of time, you will almost certainly have encountered a point where performance starts to slip without any obvious explanation. Your bu...
If you are running Google Ads and spending money every single day, then understanding what constitutes a good conversion rate is one of the most important things you can do for your business. Without...
If you are running Google Ads campaigns and you are not paying close attention to your click through rate, you are almost certainly leaving money on the table. Click through rate, or CTR, is one of th...
If you have ever searched for a plumber, a locksmith, or a solicitor on Google, there is a strong chance you have seen a small panel of business listings sitting above even the paid search ads. These...
If you have spent any time inside a Google Ads account recently, you have probably come across lead form assets and wondered whether they are worth adding to your campaigns. They sit there as an optio...
Location targeting in Google Ads is one of those settings that looks straightforward on the surface but can quietly drain your budget if you get it wrong. Many advertisers set a location, tick a box,...
If you are running Google Ads campaigns and relying solely on online conversions to measure success, there is a very real chance you are missing a significant portion of the value your...
One of the most common questions that comes up when managing Google Ads accounts is how to split your budget between Search and Shopping campaigns. It is a genuinely important question, and yet there...
If you are running Google Ads and you are not using enhanced conversions, there is a very real chance that your conversion data is incomplete, and that means your campaigns are being optimised on shak...
Wasted spend in Google Ads is one of the most frustrating and costly problems any advertiser can face. Whether you are running campaigns for a small local business or managing a sizeab...
If you are running Google Ads campaigns and you are not regularly checking your Auction Insights report, you are essentially navigating without a map. The data sitting inside this report tells you a g...
Running Google Ads campaigns that consistently target your existing customers is one of those issues that quietly drains budgets without ever appearing on a headline report. If someone...
Launching a pay-per-click campaign without first understanding what your competitors are doing is a bit like turning up to a chess match without knowing the rules. You might make a few decent moves ea...
Google Ads is one of the most powerful tools available to local businesses that want to attract more customers, drive footfall, and compete effectively in their area. Whether you run a plumbing compan...
One of the most common frustrations I hear from business owners who are running Google Ads is that they launched a campaign, gave it a week or two, saw nothing remarkable, and pulled the plug. It is c...
When you start running paid advertising on Google, one of the first things you need to get your head around is how you are actually going to be charged for your activity. Google Ads offers several pri...
When it comes to running Google Ads, most advertisers spend the majority of their time focused on keywords, bidding strategies and landing pages. All of that matters enormously, of cou...
Most businesses that run paid advertising campaigns will at some point find themselves staring at their analytics data and wondering why so many visitors arrive, browse, and then simply disappear with...
Google Ads is one of those platforms that can look deceptively straightforward from the outside, but the moment you start digging into the mechanics, you realise very quickly that not...
Seasonal peaks represent some of the most valuable and competitive periods in the Google Ads calendar. Whether you are an e-commerce retailer gearing up for Black Friday, a travel brand preparing for...
If you have ever made a significant change to a Google Ads campaign and watched your performance nosedive shortly afterwards, you will know exactly how frustrating it can be to untangle what went wron...
If you are running Google Ads campaigns and you have not yet considered the very real threat of click fraud, then you could be losing a significant portion of your advertising budget to something enti...