7 articles found
One of the most persistent SEO myths is that every single title tag must include your company name. This approach not only wastes valuable character space but can actively damage your SEO performance across your entire website.
Selling online is no longer easy (or as it easy as it was), as with more and more competition now fighting for the first page of results on Google, you have to make sure you stand out from the rest when it comes to getting online sales.
When you're running a small business with limited resources, every pound spent on marketing needs to deliver real value. Many SME owners look at search engine optimisation and wonder whether it's wort...
If I had to write down a list of questions I get asked the most frequently, this one would be in the top 3, as although quite a tough question to answer, is a fair one from the point of view of a business that is about to invest in and embark on an SEO campaign.
Too many people still rely on the tracking of keywords to rate their campaign, which as we go onto discuss, is not the best way of judging the success and effectiveness of your campaign.
Writing, whether internally or outsourced, is something you simply have to start thinking about for your own website, as Google loves it, and therefore, so must you.
Content marketing is still a critical element of SEO, which means that if you want success from Google, then you need to make sure that you are producing blogs and articles that are in line with your overall SEO requirements.