3 articles found
Search engine optimisation can feel like trying to solve a puzzle where the pieces keep changing shape. One day you think you've cracked the code, the next day Google updates something and your rankin...
In the world of search engine optimisation, meta descriptions are one of those elements that cause endless debate amongst marketers and website owners.
For years, the digital marketing world treated conversion rate optimisation (CRO) and search engine optimisation (SEO) as separate disciplines. SEO focused on driving traffic, CRO focused on convertin...