Ian has worked in Digital Marketing for decades, and is a Google Partner for Google Ads and an expert in onsite and technical SEO. He has worked with hundreds of clients, helping them achieve success online, through SEO, PPC and Digital Marketing, working with local businesses through to national retailers.
77 articles published
In the world of search engine optimisation, there are very few concepts that have transformed how we approach content creation quite like E-A-T. If you're wondering what E-A-T (Expertise, Authoritativ...
In the rapidly evolving landscape of digital marketing, one question continues to surface amongst website owners and marketers alike: is blogging still relevant for SEO? Despite the constant shifts in...
In the world of ecommerce marketing, few tactics deliver results quite like abandoned cart emails. Whilst many retailers focus their energy on driving traffic to their online stores, the real money of...
Email marketing remains one of the most powerful revenue drivers for online retailers, and when it comes to Shopify stores, choosing the right email marketing service can make the difference between s...
Nothing quite matches the sinking feeling of logging into your Google Merchant Centre to find that dreaded suspension notice staring back at you.
Google Ads campaigns have the potential to transform your business, but they're not a case of simply throwing money at Google and watching the conversions roll in.
Managing multiple social media accounts can feel like juggling flaming torches whilst riding a unicycle. We look at ways to make it easy to manage for your business.
Email marketing remains one of the most powerful tools in digital marketing, but it's also one of the easiest to get wrong. Building your mailing lists might feel hard, keeping them is harder.
In the world of digital commerce and local business, there are very few things that can damage your reputation as quickly as negative reviews appearing online.
In the world of digital marketing and business growth, social media success isn't just about posting content and hoping for the best. What defines success when it comes to business and social media?
In the world of social media marketing, creating content that actually moves the needle for your business isn't about following every trend or copying what works for others.
There are very few things more alarming for a business owner than watching their conversion rates suddenly plummet, and when it comes to digital marketing success, conversion drops cut deep.
Click-through rate remains one of the most critical metrics in pay per click advertising, yet many advertisers struggle to achieve the performance they need.
When it comes to managing your business's online advertising, the temptation to keep everything in-house is understandable. You maintain control, save on agency fees, and feel directly connected to yo...
Determining how much you should invest in PPC budget for your business isn't just about picking a random figure and hoping for the best. It's about understanding your market position, your competition...
Search engine optimisation can feel like trying to solve a puzzle where the pieces keep changing shape. One day you think you've cracked the code, the next day Google updates something and your rankin...
In the world of search engine optimisation, meta descriptions are one of those elements that cause endless debate amongst marketers and website owners.
There are very few aspects of digital marketing that cause as much confusion as the difference between on-page and off-page SEO.
In the world of search engine optimisation, few topics generate as much discussion and confusion as backlinks. Some marketers obsess over them, others dismiss them as outdated, but the reality is that...
Keyword research sits at the heart of every successful SEO campaign, yet many businesses treat it as an afterthought or rush through it without proper consideration. If you are trying to rank your web...
When it comes to search engine optimisation, there's one question that comes up time and time again in conversations with business owners and marketers: how long does SEO take to work? If you're expec...
If you've ever wondered why some websites appear at the top of Google whilst others seem to vanish into the digital wilderness, you're asking the right question.
Performance Max campaigns represent Google's most sophisticated advertising approach, but their success hinges entirely on the quality of assets you provide. Unlike traditional PPC campaigns where you...
Performance Max campaigns have become one of the most significant developments in the Google Ads ecosystem since the introduction of automated bidding. By leveraging Google's machine learning capabili...
In the world of search engine optimisation, there are tactics that make a small difference and then there are strategies that can fundamentally change how search engines understand and display your we...
In the world of search engine optimisation, there are very few factors that impact your website's performance as dramatically as page speed, yet many businesses continue to overlook this crucial eleme...
In the world of digital marketing, timing can be the difference between an email that drives genuine engagement and one that gets buried in the depths of an inbox. When it comes to how much does day a...
Email marketing remains one of the most powerful tools in the digital marketing arsenal, but creating an effective email marketing campaign requires far more than simply hitting send on a promotional...
Pay per click advertising has become one of the most powerful tools in any online marketing arsenal, but without proper measurement, you could be throwing money into a black hole.
In the crowded world of ecommerce, your product listings are often the make-or-break moment between a browser and a buyer.
In the world of digital marketing and online business, first impressions aren't just made at your homepage, they are also made at every landing page where potential customers arrive.
When it comes to pay per click advertising, many business owners face a critical decision that could make or break their online marketing efforts. Do you manage your PPC campaigns in-house, or do you...
In the world of website analytics, we've all become accustomed to drowning in numbers. Page views, bounce rates, conversion funnels, heat maps - the list goes on.
When it comes to understanding your online presence and making informed decisions about your digital strategy, there are very few things more important than properly tracking website.
Google Shopping campaigns can be absolute goldmines when they work properly, but when your Google Merchant Centre product feed starts throwing errors or disapproving products, it feels like watching p...
In the world of website development and digital presence, choosing the right content management system can make or break your online success. With hundreds of platforms available, from simple drag-and...
In the world of local business marketing, your Google My Business profile isn't just another online listing, it's your digital shopfront that can make or break a potential customer's first impression.
When it comes to pay per click advertising, one question that consistently divides opinion among marketers is whether businesses should bid on their own brand names. Some view it as an unnecessary exp...
Content marketing has evolved from being a nice-to-have into an essential component of any serious online marketing strategy. Yet despite businesses pouring significant resources into creating blog po...
In the world of digital marketing, measuring success isn't just about collecting data, it's about understanding what the numbers actually tell you about your business growth. Many marketers fall into...
In the fast-moving world of social media marketing, video content has emerged as the undisputed champion of engagement.
In the fast-moving world of online business, finding the right digital marketing consultant can be the difference between steady growth and watching your competitors surge ahead. With countless expert...
The rise of artificial intelligence in customer service has transformed how businesses approach their online marketing strategy, and chatbots have emerged as one of the most powerful tools in this dig...
For small business owners trying to compete in today's digital landscape, achieving strong organic search rankings can feel like an uphill battle. You're competing against established brands with mass...
There are very few industries that have transformed as rapidly as digital marketing, and when it comes to career opportunities, I am a true believer that digital marketing offers one of the most dynam...
The best platforms for managing social media advertising campaigns don't just consolidate your workflow; they transform how you approach paid social strategy entirely.
One of the most persistent SEO myths is that every single title tag must include your company name. This approach not only wastes valuable character space but can actively damage your SEO performance across your entire website.
Selling online is no longer easy (or as it easy as it was), as with more and more competition now fighting for the first page of results on Google, you have to make sure you stand out from the rest when it comes to getting online sales.
There are very few things in business that can destroy your revenue faster than a website that stops converting visitors into customers. Whilst you might be focusing on driving more traffic through SE...
Google Analytics 4 has been with us for a while now, and yet the question still lingers in many marketers' minds: is GA4 really that much of an improvement on the previous Google Analytics? Having wor...
Links are still a fundamental part of SEO and improving rankings in the search engines and even though more emphasis than ever has been placed on how good and optimised your website is, link building is simply something that cannot be overlooked if you want long term success.
When you're running a small business with limited resources, every pound spent on marketing needs to deliver real value. Many SME owners look at search engine optimisation and wonder whether it's wort...
If I had to write down a list of questions I get asked the most frequently, this one would be in the top 3, as although quite a tough question to answer, is a fair one from the point of view of a business that is about to invest in and embark on an SEO campaign.
There are very few business relationships that start with such promise and yet can deteriorate so dramatically, but when it comes to working with a digital marketing agency, the honeymoon period can q...
Performance Max campaigns have transformed the Google Ads landscape, offering advertisers access to all of Google's inventory through a single campaign type. However, many businesses launch PMAX campa...
For years, the digital marketing world treated conversion rate optimisation (CRO) and search engine optimisation (SEO) as separate disciplines. SEO focused on driving traffic, CRO focused on convertin...
In today's competitive digital landscape, knowing where to list your products for sale to gain more customers can make the difference between a thriving business and one that struggles to find its aud...
In the crowded landscape of digital marketing tools, email marketing platforms stand as one of the few channels that consistently deliver exceptional returns on investment. Yet for many business owner...
In the world of online business and digital commerce, customer reviews have always carried weight, but as we move into 2026, their influence has reached unprecedented levels. The digital landscape has...
In the world of digital commerce and online visibility, first impressions aren't just made on your website, they are also made through your search rankings, your social media presence, and your pay-pe...
As we navigate through 2026, many advertisers are questioning whether Quality Score still holds the weight it once did in Google Ads campaigns. With Google's continuous algorithm updates and the rise...
The decision between building a traditional WordPress website or embracing the new wave of AI-powered website builders has become one of the most significant choices facing businesses today. With Word...
Too many people still rely on the tracking of keywords to rate their campaign, which as we go onto discuss, is not the best way of judging the success and effectiveness of your campaign.
Writing, whether internally or outsourced, is something you simply have to start thinking about for your own website, as Google loves it, and therefore, so must you.
Facebook isn't just where your customers scroll through holiday photos and share memes. With over 2.9 billion active users globally, it's become one of the most powerful sales engines for ecommerce bu...
In the fast-paced world of ecommerce, where customers make split-second decisions about whether to buy or bounce, the visual presentation of your products can make or break your conversion rates.
Email marketing in 2026 isn't just about sending newsletters and hoping for the best. The landscape has evolved dramatically, with AI-powered personalisation, privacy regulations, and shifting consume...
Google Ads can be one of the most profitable marketing channels for your business, but it can also be one of the fastest ways to burn through your budget if you're not careful.
The digital marketing landscape has been fundamentally shaken by artificial intelligence content tools. From ChatGPT to Jasper, these platforms promise quick, affordable content creation at scale.
Google Search Console is still as valuable today as it was when first launched as Google Webmaster Tools, with the basic key wins also still as relevant today, so here are 7 ways to make it work for you.
Content marketing is still a critical element of SEO, which means that if you want success from Google, then you need to make sure that you are producing blogs and articles that are in line with your overall SEO requirements.
As more and more business come back to the realisation that email marketing, if done correctly, still works, the power of making it successful is through relevant subscribers and constantly growing them to expand your reach.
So, here are six things that you can do that will not only help your blogging and writing efforts, but should allow you to start to see the impact this could have on your online traffic, rankings and of course, business.
In a world dominated by flashy social media campaigns and cutting-edge marketing automation, email marketing might seem as outdated as a the first mobile phone. Yet, it can still work.
Picture this: you've just inherited a Google Ads account that's been running for months, or perhaps you've been managing your own campaigns but haven't properly reviewed them in ages. Your monthly spe...
Picture this: you're pouring money into your Google Ads campaigns month after month, yet your returns keep shrinking. You're not alone. Countless businesses unknowingly make subtle yet devastating mis...
The cost per acquisition (CPA) battle in pay per click advertising has never been more intense. We take a look at 7 ways you can lower your CPA with Google Ads.